Have you ever wondered why we buy? Really, what kind of storefronts we look at, why are there different products on different shelves in stores?
Have you ever come to Tesco and look at the top shelves? or the lowest ones? If so, how often? I'm more than sure that not very often. And which store is your favorite: Albert, Lidl, Tesco or Billa? Where do you prefer to be: in Zara, New Yorker or Stradivarius? Why do you enter and go counterclockwise in all the Flying Tiger stores and at the same time you do not have the opportunity to turn back, or just go straight out, you need to bypass this maze?
Most recently, I watched an interview with an entrepreneur who made a chain of small shops, like the Vietnamese "minimarkets" in Prague. And he talked about which shelves in his stores are the most unprofitable and cheap, and which are simply in great demand. I really love the psychological component of sales, because I sincerely believe that sales are emotions and psychology.
The longer the customer stays in the store, the more he or she will buy. And the amount of time that buyer spends in the store depends on how comfortable and pleasant is to do it.
I liked the book, I learned some interesting things and confirmed my guesses about sales.
I advise it to you! Easy to read, very informative.
