To be honest, I can say that I was most hooked on podcasts from this book. I keep forgetting that there is an opportunity to make another type of content that is gaining popularity among the masses. And this became the main insight of the book for me. Because everything else has entered my life for a long time, blogs in their original sense are also outdated, Instagram has captured this niche.
The author's recommendations about websites are also interesting, for me it's like a memo on how to make a good website. And, if it happens that me or someone else needs a site, I know what technical requirement to give, and according to which criteria to check the finished site.
I recommend the book, it is very detailed and interesting about what happened before and what we have now. And how to work with it.