A lot of books have been written about marketing, but, as you can see, for the most part marketing is usually a very large part of the expenses of companies, and often does not bring any results at all.
The alternative for traditional marketing is gruella marketing - something that at first glance may seem strange, unusual and will not cause trust. but by the end of the first chapter, you will fall in love with this type of marketing and realize that, in fact, it is so natural and eco-friendly, while simple and logical, that you simply will not go back to traditional marketing as a basis.
Let me introduce you to guerrilla
The author discovered for me that people can be divided into three types depending on their representative systems. Each of us uses all 3, but usually, 1 always dominates.
And I think it's incredibly interesting and useful, so remember:
A potential buyer cannot make a purchase decision until he receives a kinesthetic sense of the state that will be after it. Therefore, it is so important to be able to translate into a kinesthetic state.
Before you say a word, think about what you want to achieve with this. What can be assumed in a conversation with a potential buyer that will be close to the conclusion of the transaction? What should he take for the truth?
Have you noticed that many books about marketing say that you need to find a client's pain and put pressure on it?
So, in modern guerrilla marketing, preference is given to a method that promotes the formation of stronger relationships, eliminates the risk of customer "regret for what they did" and ensures customer satisfaction with their purchase. When a customer is happy with a purchase, they are more likely to recommend you to others than in any other case.
The author talks about many things that seem to be simple and logical, but for some reason are not used in most cases.In addition, it is worth saying that the main thing is to be honest with the client and prove why your product is the best for him. There was a very interesting example in the book, regarding the fact that there was a designer whose price for services was higher than the rest on the market, and no one wanted to buy from him, because there were competitors who offered a smaller amount, in fact for the same work. And this designer turned to the author of the book for help. And the solution the author found is just bravo. I advise you! I strongly advise you to read this book. Because it will help you improve your sales skills a million times.
This will come in handy in everything. Personally, I will use it in customer visits, projects, in life.
The book is really very good. It reads quite easily and is very fascinating.
