B2B or not B2B. The book for self-confident marketers


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Hodnocení: 90 %

Přidáno: 25.01.2020

B2B Brand Management   Philip Kotler, Waldemar Pfoertsch



“Brand management for individual goods and services represents a unique and effective opportunity for establishing enduring, competitive advantages.”


Branding is not a logo on your product. Your brand is what makes your products and their characteristics unique to your customers.



This book is a valuable resource on raising the brand, especially B2B type of it. It demonstrates a lot of ideas and how to apply them in practice, also by providing needed amount of statistical materials which make understanding of brand structuring more effective and fast.


I recommend this book for students of Tiimiakatemia and marketers. They can find here a lot of needed information about how and why it is important to build a good brand. 




Hodnocení: 90 %

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